One of the truths about SEO is that inbound links are absolutely critical to increase your search ranking. When I explain how Google sees inbound links as votes of confidence, I always see folks nod their head. Yes. Yes. Yes. Then I ask them how they think we should go about link-building.
Now that it’s possible to create a website at relatively little cost, start-up companies as well as established businesses have an increasing number of competitors when selling their products and services online.
With this saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it is becoming increasingly difficult for businesses to be noticed online without paying Google for the privilege.
