The landscape of SEO has transformed a lot in the last few years. If you are running a business, neglecting your local audience or customers will cost you dearly. Therefore, entrepreneurs nowadays are taking resort to local SEO as this ensures that your business will rank higher by the local audience on various search engines. Moreover, this implies that you can now target customers who use their mobile devices with a GPS system to find any local business.
The last time you launched a website, the performance didn’t turn out quite like you expected, did it? You expected it to be an upgrade. Conversion rates would be higher. There would be an immediate lift in sales. It’s so disappointing because a lot of people put a lot of hard work into designing and developing it; including you. You fought through all the discussions (probably arguments!) about color schemes, layout, navigation, content, calls to action, and on and on.
Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This makes it absolutely necessary for webmasters and SEO professionals to ensure that their websites are well optimized for Bing and that they have the chance to get high rankings on the “powered by Bing” network.
It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search engine results. Failing to attract the user’s attention can lead to low CTR and low search engine traffic. In this article we focus on 7 ways that can help you maximize your CTR in Search Engine Results and improve drastically your Organic traffic.
Keywords used to be the dominant force in the world of search ranks. Because Google’s main search algorithm functioned on a keyword basis, matching the keywords in a query to keywords as they existed on a web page, it was a best practice to include your “target” keywords as many times as possible on the pages you want to rank.
39 Actionable Ideas For Driving Traffic To Your Website Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their…
Ranking in Google: How I Took My Client from Position 29 to 2 in One Week! Gone are the days that the intricate, complicated custom content management system (CMS) will do the SEO job for you. Unfortunately, that’s a common challenge that new clients come with. An old CMS, plus a new client, isn’t exactly…
Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no detail unattended to. That’s what makes these the 10 most important parts of a homepage.
In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. I’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2015:
Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google.
After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week, Google operated on the honor system allowing companies to just say their site was mobile friendly, but no more.
